Facebook Just Declared War on Google: Meet Your New Search Engine
Today's big bad Facebook revelation is a search engine—not for the web, but for your life. And it's just another step in Facebook's attempt to conquer the entire Internet. Meet Graph Search.
Facebook's search has been convoluted and weak for years until now—it's hard to expect what you get when you type anything in, even if it's your best friend's name. People, pages, maybe places. Boring and often broken. But with today's search monster, Zuckerberg isn't just offering you a way to find your friends (or college frenemies). And it's beyond just some attempt at a Google replacement. It's an attempt to do what Google failed at doing—pulling all the information that matters to you within the context of your social life, skipping the results that are popular to The Internet, in favor of the results that are popular within a group you actually give a damn about. Not a horde of strangers. Everyone you know uses Facebook, and now those people are going to work for you when you search.
For example: searching for a sushi restaurant won't just bring up a well-linked list a la Google. Instead, your restaurant query will be answered with a little help from your friends, presenting you with suggestions based on where your relations have checked in. Or if you're looking for music, the recent selections of your pals will inform the results. For any occasion, the answer doesn't lie with some invisible algorithm pointed out toward the web void, but at the people you know, who are doing or have done the thing you're talking about. Your friends' experiences will give you answers to what you're wondering. At least that's the idea. And if it works, we'll have all the reason to skip opening a new tab headed to Google.com—an enormous victory for Facebook, and a profound change in how we all use the Internet every single day.