If you’re wondering why the Spotify desktop software has hardly been updated in a year, it’s because the company is preparing to launch a completely overhauled browser-based version of its streaming music service, multiple sources confirm. Along with moving to the web, the redesign will focus more on discovery, including following the listening habits and playlists of influencers in addition to your friends.
One source even said a lower subscription price for its mobile app could be in the works. With a healthy user base and the record labels’ support, the browser version could help Spotify continue dominating the streaming music spotlight.
SPOTIFY TURNS IT UP
Despite some thinking its current design is inferior to competitor Rdio, Spotify has had a blockbuster year since its U.S. launch a year ago. It came out swinging when Facebook unveiled the Open Graph platform at the f8 conference. One of the first active Open Graph apps, it immediately flooded Facebook’s new Ticker feed with stories about what friends were listening to on Spotify. It took Rdio a few days to get up and running, so even though it was already browser-based, Spotify had already begun to snowball.
Click-throughs led to signups and in just six weeks, Spotify shot up from 1.33 million to 2.4 million daily users, and from 3.98 million to 7.4 million million monthly users according to AppData. Now it’s at a whopping 7.7 million dailies and 22.2 million monthlies, and 4 million of them pay $5 a month for ad-free service or $10 for zero ads and mobile access.
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